B2b Marketplace

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Starting with wireframes, I refined through critique cycles and stakeholder review.

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Whether you're building your product, this principle applies.